Helping Startups Grow Their Businesses in Record Time
Sales lead generation involves identifying and nurturing potential customers through various marketing and sales channels. It is a crucial process for businesses of all sizes, enabling them to identify and connect with customers interested in their products or services. There are many ways to generate sales leads, and businesses can use a combination of strategies to achieve their goals.
This industry is constantly evolving. Advances in technology, changes in consumer behavior, and shifts in the global economy majorly drive the Sales Lead industry. And so, starting and running a leads generation business, especially during a pandemic, is no ordinary task. Yet, that didn’t stop Laura from starting Leadblocks, a startup that aims to help sales organizations generate leads efficiently.
Laura Dechesne started Leadblocks, a sales lead generation company, in October 2020, just four months before her maternity leave.
When asked how she got the inspiration for the name, she explained that it was inspired by the idea that a sales organization is built up by blocks, such as CRM, data, leads, content, and more. Therefore, Leadblocks is the building block for the leads of a sales organization.
The name perfectly embodies what the company does and what it stands for. The sales lead generation industry has become an increasingly important part of the business world, especially with the growth of digital marketing and e-commerce.
However, this industry faces several challenges that can make it difficult to generate high-quality leads and maintain a competitive edge effectively. It is even worse for small and medium-scale lead generation businesses that need help to compete with larger companies.
Laura acknowledges that a major challenge is dealing with customers reluctant to invest in what could potentially grow their businesses. She says, “Many clients want to do social selling, but many are afraid to invest in something they don’t know would work for them.”
Social selling is a new concept; only some people are familiar, so convincing clients to invest in it is challenging. Another challenge is finding new ways to connect with the target audience. People don’t want to receive the same kind of messages repeatedly, so companies have to be creative with their messaging.
Creative messaging is an effective way for businesses to generate and convert sales leads. By crafting messaging that resonates with potential customers and stands out from the competition, businesses can capture attention, build interest, and persuade prospects to take action. It can build emotional connections and a sense of trust and rapport with the customers.
Following up with leads is crucial for converting them into paying customers. When a lead expresses interest in a product or service, businesses must continue engaging with them to build trust, answer any questions or concerns, and guide them through the sales funnel. Sarah confirms that finding leads is only half the battle because the clients need to follow up with them.
Many leads may need more time to purchase. However, by staying in touch and providing valuable information and resources, businesses can build relationships and keep the conversation going until they are ready to buy.
Unfortunately, many clients put less effort into the warming-up phase of these leads. This can be challenging because the effectiveness of lead generation is only fully realized if the follow-up is adequate. This is where Leadblocks stands out because great effort is put into lead generation and follow-up.
The vision and mission of Leadblocks are simple yet powerful. They believe every sales organization should be built up by a lead generation and a sales part. The first step is warming up the leads and then putting human effort into the leads.
Many companies still need to understand this mechanism, and Leadblocks aims to help them by simplifying the lead generation part. The mission is to help companies easily generate leads, and this is what drives them every day.
The founder is inspired by women entrepreneurs who combine family and business. It’s challenging to start a business and raise a family simultaneously, yet these women do it gracefully and easily. It’s inspiring to see women breaking barriers and achieving their goals while juggling these multiple responsibilities.
Leadblocks is a relatively small organization with a lot of growth plans. Laura highlights focusing on stabilization this year, ensuring that someone else can take over the tasks for every colleague if necessary. They are also looking for more long-term focused clients. The goal is to ensure they can deliver consistent results and significantly impact their clients’ businesses.
Finally, she has some advice for young budding entrepreneurs.
“Firstly, burn your bridges.” This implies that you should commit fully to your business idea. There’s no looking back; you must be fully invested in it. Secondly, “focus on the big picture.” It’s easy to get bogged down in the day-to-day tasks, but you should always keep the big picture in mind. This will help you stay motivated and focused on the end goal.
Lastly, “Always focus 100% on sales, even when you don’t need extra clients.”
This is crucial because you never know when you might need those extra clients, and it’s always better to be proactive rather than reactive. The goal is to generate high-quality leads that can be converted into paying customers.
Overall, the sales industry is one of the most challenging, with many daily challenges. We celebrate Laura Dechesne for keeping the fort and setting a pace for others to follow.
TROORA MAGAZINE | JUNE 2023
WRITTEN BY GEORGE DIKE
PHOTOS COURTESY OF LEADBLOCKS