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Where the Culture Shifts — One Cover at a Time
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Noted
On the Record. Unfiltered Voices from the Frontlines of Culture.
From the page to the screen — bold conversations with the visionaries behind our covers and features, offering unfiltered insights, personal journeys, and the truths mainstream media often overlooks.
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The Magazine Reinvented — Visually Immersive — Sustainable in Print — Globally Impactful
From digital depth to tactile print, each issue is an intentional act of representation, design, and impact. Media for those who believe content can be beautiful and world-changing. Every issue supports trees planted, wells built and much more.
The List That Matters
Where the overlooked become unforgettable — rewriting the rules of recognition.
Our list champions visionaries who disrupt quietly but impact loudly — the builders, the dreamers, the culture shapers too often left out of the narrative. This is where recognition is redefined, where bold vision meets overdue visibility.
Build Like a Woman
Stories, strategies, and spotlights on women who lead, create, and innovate.
A celebration of unapologetic ambition, community-rooted leadership, and the power of building on your own terms. Where brilliance, balance, and business meet.
Undivided
Our attention. Our space. Our spotlight—given fully.
We press pause on the noise to spotlight what truly matters—one voice at a time, undiluted and unapologetic.Because some stories don’t whisper. They roar—and we’re listening, fully.
Certified FAB
Elegance that disrupts the ordinary. Impact built to endure.
From runway disruptors to business innovators, this is where authenticity finds its spotlight. Certified FAB is our stamp for those who deliver beauty that means something—branding with backbone, style with substance.
The Method
Tools, practices, and blueprints for building a bold life and business.
For the visionary in motion, these insights are intentional routines designed to help you lead, grow, and thrive with clarity and conviction. Rooted in wisdom, refined by experience, and ready to fuel your next breakthrough.
Troo Vault
Timeless stories with timely relevance.
Discover the rare! A curated archive of the voices, visuals, and visionaries that laid the foundation for TrooRa’s mission. Step inside our time capsule of truth. Every piece still pulses with purpose, reminding us why we started and where we’re headed.
The Current
Fresh drops from the cultural front lines.
The cultural current from breaking narratives to rising disruptors—this is where the headlines inform and ignite. Get the real-time pulse on the people, ideas, and movements reshaping our now.
Read More Articles by Category
Explore What Moves You
Whatever your vibe—fashion, food, wellness, or tech—find the stories that speak directly to your passions and purpose. Thoughtfully organized, endlessly inspiring. Each category is a doorway into culture, creativity, and curated excellence.
Read More Articles By Category
Return to the simple things this festive season: a table decorated to evoke a sense of comfort and nostalgia, a humble colour palette, and homespun...
Matt textures, layered tablescapes, and whispers of earthy colour provided by nature make for a serene Christmas setting in Algria Ferreira-Watling’s...
Home
As a young architecture student, that was one of the first questions Tatiana Bilbao was asked during a lecture. At the time, she had never considered...
“Life is a giftLive like it.” The values propagated by ANDRU Living, a popular interior design brand, suggest that we should all pay more attention to...
The Story of Chef Georgiana Hiliadaki. The moment her mother inspired her to open a restaurant called “Funky Gourmet,” it should be clear to an...
Medical weight loss has become a hot topic these past few years, shaking up the weight loss and wellness scene...
One cannot miss Chef Lazarus Lynch. No matter the setting, he always catches people’s attention. There is, of course, his often eye-catching look...
Exploring the Bold Expression of Six LGBTQ+ Trailblazer Brands In celebration of Pride Month, we turn our attention to the culinary world and the...
Solar Egg is an epic creation of artists Bigert & Bergström and another one of Sweden’s unique saunas...
Have you ever wondered if the customs and traditions in your family are the same in other families? Eating turkey for Christmas may sound odd to...
In a world where experiential travel reigns supreme, a fascinating trend has been gaining momentum—sports tourism. More than just a vacation, sports...
DISCOVER THE JOURNEYS OF THESE FEARLESS FEMALES THROUGH THEIR EPIC WORLD TRAVEL...
Borders are an interesting concept. An invisible line that divides our land. A line that separates us. It defines us, limits us, shapes our cultures...
Southern-born crochet artist and sculptor Ramekon O’Arwisters describes his style as liberating, grounded, and authentic...
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J aidene Veda is a Canadian recording artist with five albums under her belt as well as close to 200 collaborations as a feature vocalist over her...
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Rebuild Foundation was founded in 2009 by artist and social innovator Theaster Gates. Founded with the intent to empower communities and support...
In a new age, the post-pandemic era, keeping our heads up is a downright challenge. When the sky always seems to be falling, there’s no better place...
Aliquam lectus enim, elementum et neque vel, sagittis ultrices purus. Nam diam arcu, ullamcorper euismod tortor vel, bibendum luctus lectus. Duis...
BOLD Swim’s founder Tiffany Asamoah describes the brand’s aesthetic as “elevated, timeless and versatile.” Their mission is to empower you for your...
Photographer and artist Clarke Drahce grew up in Burgundy, France. His love for photography came from his father and grandfather who were both amateur...
We Challenge You to Scratch Everything You Know About Women in Photography as We Introduce You to This Collective Of Women Taking The Travel World By...
Beauty has always been about colors—skin tone, makeup, fashion, or accessories. Ideal beauty standards have always been about light skin tone, dark...
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AVOCURL Leads the Way for Natural Hair Products Jasmine Curtis is taking a stand against harmful chemicals in hair care products marketed to Black...
Customizable Natural Hand Poured Soap Hand Crafted With Passion and Love For Nature. A few decades ago, the world moved from using soap bars to body...
Discover how to make informed decisions about motherhood over forty by understanding fertility, the benefits and risks of later pregnancies, assisted...
If you haven’t heard, noise pollution may not be good for us. All those distracting sounds are known to cause issues with hearing and our minds. So...
In a new age, the post-pandemic era, keeping our heads up is a downright challenge. When the sky always seems to be falling, there’s no better place...
Celebrating Stories of Resilience and Innovation in Climate Action, and How Stubborn Optimism Can Fuel Our Path to a Sustainable Future...
A dive into the lives and accomplishments of the founders of Black Health Matters, a Black-owned organization. Answering the call to cater to the...
Medical weight loss has become a hot topic these past few years, shaking up the weight loss and wellness scene...
Clearing Up the Misconception That Getting Fit Means Building Muscle Whether for a confidence boost, as a health precaution/remedy, or just plain old...
A piece about the services, exploits, and goals of BMT as a solutions provider. BMT Consulting Services is a consulting agency that collaborates with...
On and off the field, a playbook for inspiration. From the brink of victory to the sting of defeat: a story of resilience...
Surfing, Skating, Climbing, and Other Fringe Action Sports Take Center Stage at the Paris Olympics...
From Tragedy to Triumph, Exploring the remarkable journey of a multi-gold medalist swimmer conquering both Paralympic and able-bodied events. Inside...
Neighbors Jennifer Kimpe and Jeanne-Marie Hebert redefined the vintage apéritif into a modern blend
Lonnie Haley, aka Mercedez Munro, uses drag for self-expression, advocacy, and LGBTQIA+ empowerment.
TrooRa recommends a variety of meaningful fiction and nonfiction titles from over the years.
TrooRa Live Series - Watch Now!
Empowering Career Transformation with Madelyn Mackie
Featured in TrooRa’s The Entrepreneurial Spirit Issue Edition 24
Category: Career Coaching & Professional Growth
Ready to take your career to the next level? Madelyn Mackie, a dynamic career coach and speaker, is here to help you uncover your “superpowers”—the skills you love and excel at—and transform them into fulfilling opportunities. From rebranding yourself to setting clear goals and leveraging your network, Madelyn’s approach is all about empowerment and clarity.
What to Expect:
• Insight into Madelyn’s career coaching process
• Tips for achieving life-work balance in today’s evolving workforce
• Strategies to rebrand and position yourself for success
Hosted by:
TrooRa Founder, Executive Editor In Chief, and Creative Director @trystanne
Don’t miss this career-transforming conversation!
#TrooRaLive #CareerTransformation #MadelynMackie #LifeWorkBalance
From all of us at TrooRa, we wish you a joyous Christmas filled with love, warmth, and cherished moments. 🎄✨
This season reminds us of the power of connection, creativity, and community—values we hold close to our mission. At TrooRa, we celebrate underrepresented voices, innovative ideas, and the beauty of authentic stories. As we reflect on this year, we are grateful for every creative, entrepreneur, and dreamer who has inspired us along the way.
May your holidays be as vibrant and meaningful as the stories we aim to share. Here’s to a season of joy, and a 2025 filled with endless possibilities. ❤️
#MerryChristmas #HappyHolidays #TrooRaCelebratesYou #CreativityMatters #CelebrateDiversity #TrooRaCommunity #AuthenticStories
TrooRa Presents: The Future of Inclusive Beauty
In our Entrepreneurial Spirit Issue – Autumn ‘24, we spotlight Pound Cake, the cosmetics brand redefining beauty standards. Co-founders Camille Bell and Johnny Velazquez are on a mission to shake up the industry by creating products that truly celebrate diversity and inclusivity. 💄🌈
Pound Cake is more than makeup – it’s a statement. From their game-changing lipstick shades designed for all skin tones to their commitment to authentic representation, this brand is empowering people to embrace their beauty with confidence.
Written by Shameyka McCalman, this feature explores the passion, innovation, and purpose behind Pound Cake’s journey.
💫 Ready to discover the future of beauty?
Check out the full story in TrooRa’s The Entrepreneurial Spirit Issue – Autumn ‘24. Edition # 23 #linkinbio
#TrooRaMagazine #EntrepreneurialSpirit #PoundCakeCosmetics #InclusiveBeauty #DiversityInBeauty #RedefiningBeauty #BeautyForAll
🎁✨ Introducing TrooRa’s Treasures! ✨🎁
Your ultimate guide to unique, meaningful gifts that celebrate underrepresented creatives, emerging brands and rare unique products. From consciously sourced and crafted delicious real food dressings by @farmhouse_lab founder Daniella Kratz, stunning jewelry by @dorian.webb to exquisite home design and art by @candiceluter, luxe bags by @benjaminbabadi and must-read books by @regina.lawless and @changecadet — every piece tells a story of passion and purpose. 🌟
Make your gifts matter this season. Shop rare unique finds you will only discover at TrooRa and support diverse, unheard voices! 🛍️💫. Link In Bio 🔝
#TrooRasTreasures #GiftGuide #SupportCreatives #ShopUnique #EmergingBrands #HolidayGifts
In a world that thrives on creativity and innovation, it’s important to take a moment to express gratitude for the individuals who fuel these qualities. Creatives, innovators, and entrepreneurs are the lifeblood of progress, continuously pushing boundaries and reshaping the future. Their courage to dream and their relentless pursuit of excellence inspire us all. To our readers and audience, your support and engagement provide the motivation that drives these visions forward. Most importantly, we owe a heartfelt thanks to our incredible team, whose dedication and passion turn ideas into reality. Together, we form a vibrant community that celebrates imagination and ingenuity, paving the way for a brighter tomorrow.
From flipping pizzas to leading Michelin-starred kitchens, Chef John Carney’s @chef_john_carney journey is one of passion and perseverance. Now at the helm of Ditas Marin in Sausalito, Carney has redefined coastal Californian cuisine with locally sourced ingredients and signature dishes like his Dungeness crab cake.
Read more about his inspiring story in TrooRa Magazine’s
The Entrepreneurial Spirit Issue
Autumn ’24
Edition 24
Culinary page 134
Written by Maxim Sorokopud.
This issue is packed with stories of innovation and resilience across food, fashion, and business. Swipe to explore the pages and discover what makes TrooRa a platform for underrepresented voices.
#TrooRaMagazine #CulinaryExcellence #ChefSpotlight #JohnCarney #DitasMarin #CoastalCuisine #BayAreaEats #FoodInnovation #TheEntrepreneurialSpirit #TrooRaAutumnIssue
Amid recent world events and the tension of election results, remember to take a moment to just breathe.
Life can feel overwhelming when so much is happening around us, but taking time to center yourself, process, and reconnect with your inner calm is essential.
Breathe in peace, exhale stress, and move forward with resilience and compassion.
Today, we honor the dedication, resilience, and sacrifices of our veterans—especially our Black veterans, who served courageously through generations, overcoming immense challenges while still sacrificing for our freedoms. Their legacy is one of strength, perseverance, and commitment to protect and uplift us all.
At TrooRa, we’re grateful for the contributions and sacrifices of these brave individuals, whose stories continue to inspire us. Let’s remember and celebrate their impact as we work toward a future built on unity, respect, and gratitude.
📸 Belmont, North Carolina, USA - October 4, 2014: World War II Veterans give their attention to North Carolina Governor, Pat McCrory during a speech dedicating of a statue to honor the Veterans of World War II.
Live TrooRa Episode:
From Corporate Climb to Empowerment:
Regina Lawless on Redefining Success
Featured in TrooRa’s The Entrepreneurial Spirit Issue Autumn ’24
Edition 24
The resilient and inspiring Regina Lawless from a high-powered corporate career to founding Bossy and Blissful, Regina Lawless is redefining leadership and fulfillment. Her journey champions Black female leaders, helping them navigate corporate life while centering joy and authenticity. 🌟
✨ Don’t miss this inspiring conversation on balance, community, and living a fulfilling life beyond traditional success.
Join us live next Thursday, the 7th of November at 11am pst
as we sit down with @regina.lawless!
Tune in and explore the intersection of resilience, mindfulness, and well-being.
Don’t miss this session. #doyoubook
Thank you, Madame Vice President @vp @kamalaharris, for your tireless dedication, courage, and resilience throughout this hard-fought campaign. Standing up to protect our rights, our futures, and our country’s trajectory is no small feat, and you did it with grace, strength, and unwavering commitment. To President Joe Biden @potus @joebiden, thank you for standing alongside us, guiding the vision forward, and championing the values that unite us as a nation. Thank you @timwalz for showing us what it’s like to be supportive of Women and for being a great partner to our VP in this race.
And to every campaign worker, volunteer, and supporter who poured their heart and soul into this journey—your work has not gone unnoticed. From knocking on doors to late nights in campaign offices, your dedication embodies the spirit of democracy. You are the backbone of this movement, and your tireless efforts inspire us all.
Together, we stand stronger and more hopeful for a future that truly represents all of us. Thank you for the sacrifices, the passion, and the belief in change. Here’s to resilience, unity, and a brighter tomorrow. 🇺🇸💙
📸 @flongala 🙏🏽💙
#ThankYouKamala #ThankYouBiden #DemocraticParty #GratefulForOurVolunteers”
LIVE with Vanessa Simmons!
Entrepreneur and mother Vanessa Simmons has been a force in the business world since a young age, and now she’s sharing her inspiring wellness journey while reigniting her passion for fashion. Her brand is an exquisite blend of wellness, style, and philanthropy, embodying a modern approach to luxury living.
This autumn, Simmons continues her journey of grace and growth, with a spotlight on her latest venture, U4IA—a digital wellness community offering curated tips, products, and personal stories that empower women to thrive in both mind and body.
Tune in to this conversation to be inspired.
@vanessajsimmons x @trooramagazine
For TrooRa Magazine The Autumn Issue ‘24
The Entrepreneurial Spirit Edition 24
Creative Team:
Photographed by @cfoxthephotographer
Model @vanessajsimmons
@thedewaalagency
Creative Director @trystanne
Hair Styling by @ninajhair
MUA @lightcastlebeauty
Styling by @audreybrianne
Stylist Assistant: @tyreesstyle
Set Coordinator @gracehendricks
TrooRa Set Support @brajeanson
Look #1
Dress - Elliatt @elliatt
Earring - Nissa Jewelry @nissajewelry
Shoes - Stuart Weitzman @stuartweitzman
#trooramagazine #troolala #troorashoot #troora #troorawellness #U4IA
New Issue Alert!
Our Latest Issue has arrived🎉
We are honored to feature the extraordinary Vanessa Simmons gracing not one but all three covers of TrooRa’s Entrepreneurial Spirit Issue Autumn ’24. Simmons, who has seamlessly transitioned from fashion icon to wellness entrepreneur, continues to inspire with her new brand, U4IA. Her journey reflects the power of reinvention, embodying resilience, elegance, and a commitment to wellness as a lifestyle. Vanessa exemplifies the power of evolution reminding us that wellness isn’t just a trend but a lifelong commitment to balance and growth.
Head to the link in our bio NOW to view the
full issue Free for 7 Days.
Don’t forget to subscribe to our immersive digital copies and get waitlisted for our 100% sustainable coffee table style print copies.
TrooRa the Entrepreneurial Spirit Issue
Autumn ‘24 Edition 24
Cover Feature Shoot Creative Team:
Photographed by @cfoxthephotographer
Model @vanessajsimmons
@U4IA
@thedewaalagency
Creative Director @trystanne
Hair Styling by @ninajhair
MUA @lightcastlebeauty
Styling by @audreybrianne
Stylist Assistant: @tyreesstyle
Set Coordinator @gracehendricks
TrooRa Set Support @brajeanson
Look #1
Dress - Elliatt @elliatt
Earring - Nissa Jewelry @nissajewelry
Shoes - Stuart Weitzman @stuartweitzman
Look #2
Top- Eloquii @eloquii
Pant - Eloquii @eloquii
Earring - Forever21 @forever21
Bag - Silver & Riley @silverandriley
Shoe - Pour la Victoire
Look #3
Top - Colton Dane
Tight - Commando
Bag - Silver & Riley @silverandriley
Shoes - Jimmy Choo @ jimmychoo
Earring - Nissa Jewelry @nissajewelry
Look #4
Top - Venice
Ring - Evil Pawn Jewelry
Earring - Nissa Jewelry
Belt - Banana Republic
Skirt - Michael DePaulo
