icon black 1
logo black

Unwrap the new year with us.

Enjoy our premium, unique selections from TrooRa marketplace


An Author of Beauty

Written by: Jesse Aduma

A more classy themed group photo with Lisa upfront and center sporting a black suit.

Carol’s Daughters, an Inspiring Story of Success

Carol’s Daughters is a cosmetics company that produces goods such as body & skincare and hair products for women.

Since its founding in 1993, Carol’s Daughters has been deeply loyal and committed to delivering the highest quality products, offering their customers nothing but the best products made with love from the entire Carol family.

About the Founder

Lisa Price’s journey began like that of many entrepreneurs – with curiosity, determination, and a firm belief that products made with love and that deliver what they promised will find their following.

The company was born of the founder’s love for fragrance and passion and scent alchemy, which formed the foundation of her high-performing products.

In 1993, Price, with a gentle nudge from her mother Carol, began to sell her products in a cramped kitchen with only a hundred dollars in cash. Operating out of a cramped little kitchen, Price created a collection that would be the foundation for a beauty empire.


Price then began selling her products at flea markets and, later, out of her living room. Not long after, positive words began to spread for early iterations of almond cookie, black vanilla hair smoothie, and hair milk, all of which are core parts of the brand’s identity today. 

A photo of some of Carol’s Daughter’s products.

A photo of some of Carol’s Daughter’s products.

Picture of Carol’s Daughters founder, Lisa Price.

Over time, word of her product spread, with celebrities such as Jada Pinkett-Smith, Erykah Badu, Halle Berry, and Rosie Perez becoming loyal customers, consequently increasing the standing of Lisa’s products.

During the Obama administration, Price hit yet another huge milestone in her life and career when she was appointed to the National Women’s Business Council, an independent source of advice and policy recommendations to the president, congress, and the United States small business administration on economic issues that face female business owners.

Price and her husband, Gordon, have three children and still live in Brooklyn. When she finds time, Price enjoys going to the beach, reading, crocheting, knitting, and watching movies.

Lisa Price has come a long way from the start of her journey, and her company has met and will continue to meet promised standards for her products.

TrooRa is more than a magazine!

it’s a movement! You’ve just scratched the surface. — Subscribe to unlock our full, immersive issues and support a platform that’s redefining creativity and entrepreneurship in a 100% sustainable format. Your coffee table will thank you.

Message mockup 2
Already Have an Account? Sign In

Troora Magazine Logo

Welcome to TrooRa Magazine
Not a registered user Sign Up
Already registered Sign In

Want The Print?
Get Waitlisted NOW!