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Carol’s Daughters is a cosmetics company that produces body care, skincare, and hair products for women, including formulas specifically designed for 4C hair. Since its founding in 1993, this trailblazing name in Black-owned beauty brands has remained committed to delivering the highest quality products—crafted with care and made with love from the entire Carol family.
Lisa Price’s journey began like that of many entrepreneurs – with curiosity, determination, and a firm belief that products made with love and that deliver what they promised will find their following.
The company was born of the founder’s love for fragrance and passion and scent alchemy, which formed the foundation of her high-performing products.
In 1993, Price, with a gentle nudge from her mother Carol, began to sell her products in a cramped kitchen with only a hundred dollars in cash. Operating out of a cramped little kitchen, Price created a collection that would be the foundation for a beauty empire.
Price then began selling her products at flea markets and, later, out of her living room. Not long after, positive words began to spread for early iterations of almond cookie, black vanilla hair smoothie, and hair milk, all of which are core parts of the brand’s identity today.
Over time, word of her product spread, with celebrities such as Jada Pinkett-Smith, Erykah Badu, Halle Berry, and Rosie Perez becoming loyal customers, consequently increasing the standing of Lisa’s products.
During the Obama administration, Price hit yet another huge milestone in her life and career when she was appointed to the National Women’s Business Council, an independent source of advice and policy recommendations to the president, congress, and the United States small business administration on economic issues that face female business owners.
TrooRa Magazine
Words
Jesse Aduma
California, USA
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Art Issue 2024 Edition 25
Marking a milestone with our 25th issue, TrooRa Magazine’s Art Issue 2024 (Special Edition) explores the transformative power of creativity as a force for healing, unity, and change.