Revamping Apéritif Culture
Written By: Lindsay Heiman
Discover the Journey Behind Rue de Rêve’s Fusion of French Tradition and Californian Flair
The chance meeting of neighbors Jennifer Kimpe and Jeanne-Marie Hebert sparked a friendship that would eventually transform into a venture reimagining a classic tradition. Discover how their style and vision redefined the vintage apéritif into a modern blend, uncovering the captivating story behind the bottle.
Startup culture remains a challenging frontier, but Jennifer Kimpe and Jeanne-Marie Hebert of Rue de Rêve Apéritifs are blazing a trail in the male-dominated alcohol industry. Their story, rooted in friendship and shared vision, radiates resilience and forward-thinking as they work to bring something entirely new to the US market: a modern take on European apéritifs infused with the vibrant flavors of California.
Kimpe and Herbert’s journey from long-time friends to co-founders of an apéritif brand is about crafting an experience that invites people to pause, savor, and enjoy life’s special moments.
Never Miss a chance to be Inspired!
Start your trial today.
Don’t Just Scroll, Evolve! Explore the Unexplored with TrooRa.
Subscribe for Insights and Stories Not Found Anywhere Else!
TrooRa Magazine
Social Media Credits:
@ruedereveaperitifs
@lindsaymeetsworld_
Sources:
https://marinlivingmagazine.com/summer-is-a-lot-more-refreshing-thanks-to-this-dreamy-aperitif-brand/https://www.pressdemocrat.com/article/lifestyle/rue-de-reve-california-aperitifs/
Images by:
Founder Photos – Marc Pagani
Portfolio Photos (Bottles) – Makers and Allies
Cocktail Photos – Liza Gershman
Cocktail Development – Scott Beattie Cocktails, Healdsburg, CA
