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Fashion

Mehdi Sefrioui

Written by: Michael Daks

Mehdi Sefrioui

Mehdi Sefrioui

This Moroccan-born photographer found fame on the streets of Paris before returning to Tangiers to help redefine how African fashion and fine art photography are perceived by the world at large

Mehdi Sefrioui was born in Tangiers in 1988 before moving to Paris to study for an MA in Business in 2010. Walking the streets of Paris with a camera, he began recording his new life and environment. “Just to get some oxygen away from the business school. It was an exutoire, an escape.”

 

The photography bug bit deep and he began to reconsider his life goals. He only really knew the street photographers like Robert Doiseau and Henri Cartier-Bresson. He started with the cliche shots of Paris but then, shooting photos of his friends, he began to think more about clothing and styling.

 

“I love the control that you have in fashion photography. You can prepare your shoot, gather your team, and you know the outcome will be as good as you prepared it.”

 

He began working on his technique and finding his own style, which took about two years. He wanted to put some of his own identity into the imagery and to tell a story with his pictures. He began to find clients, but lacked the confidence to really go for it directly as a fully fledged fashion photographer.

Mehdi Sefrioui Fashion Photography in Morocco

Mehdi Sefrioui Fashion Photography in Paris

After an internship in Paris at the famous Art Partner photographer’s agency, Mehdi began to think about his roots and soon started to meet inspiring designers from Africa. In 2013, Africa was not marketed the same way that it is now in the art and fashion field. “Because I am kind of stubborn, I thought, I am going to work with them because nobody else is!” 

He signed up for a fashion photography course at Parsons in Paris (later renamed Paris College of Art), which is where I came into his story in my role as professor of photography. There were a lot of very talented photographers at the school, but Mehdi really stood out for his passion and drive to succeed and to learn all aspects of the business of fashion. He even surprised me with how quickly he began to gain really high-caliber clients. 

I remember him telling me nervously that he had just been commissioned to photograph the French Supermodel Noemie Lenoir for the cover of a magazine. I was especially impressed by his INFRA menswear story that he shot on the outskirts of Paris inspired by the infra-red photographs of Richard Mosse who covered the conflict in the Democratic Republic of Congo.

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