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An Author of Beauty

Written by: Jesse Aduma

A more classy themed group photo with Lisa upfront and center sporting a black suit.

Carol’s Daughters, an Inspiring Story of Success

Carol’s Daughters is a cosmetics company that produces goods such as body & skincare and hair products for women.

Since its founding in 1993, Carol’s Daughters has been deeply loyal and committed to delivering the highest quality products, offering their customers nothing but the best products made with love from the entire Carol family.

About the Founder

Lisa Price’s journey began like that of many entrepreneurs – with curiosity, determination, and a firm belief that products made with love and that deliver what they promised will find their following.

The company was born of the founder’s love for fragrance and passion and scent alchemy, which formed the foundation of her high-performing products.

In 1993, Price, with a gentle nudge from her mother Carol, began to sell her products in a cramped kitchen with only a hundred dollars in cash. Operating out of a cramped little kitchen, Price created a collection that would be the foundation for a beauty empire.

Price then began selling her products at flea markets and, later, out of her living room. Not long after, positive words began to spread for early iterations of almond cookie, black vanilla hair smoothie, and hair milk, all of which are core parts of the brand’s identity today.

A photo of some of Carol’s Daughter’s products.

A photo of some of Carol’s Daughter’s products.

Picture of Carol’s Daughters founder, Lisa Price.

Over time, word of her product spread, with celebrities such as Jada Pinkett-Smith, Erykah Badu, Halle Berry, and Rosie Perez becoming loyal customers, consequently increasing the standing of Lisa’s products.

During the Obama administration, Price hit yet another huge milestone in her life and career when she was appointed to the National Women’s Business Council, an independent source of advice and policy recommendations to the president, congress, and the United States small business administration on economic issues that face female business owners.

Price and her husband, Gordon, have three children and still live in Brooklyn. When she finds time, Price enjoys going to the beach, reading, crocheting, knitting, and watching movies.

Lisa Price has come a long way from the start of her journey, and her company has met and will continue to meet promised standards for her products.

Photo of Lisa in a blue blouse holding some of the brand products.

Photo of Lisa in a blue blouse holding some of the brand products.

History of Carol’s Daughters

“In 1993, encouraged by my mother, Carol, I began creating hair and body products made with love in my Brooklyn kitchen. Family and friends instantly fell in love. To name my company, I listed everything I was and wanted to be, and realized the most special thing that I am is Lisa, Carol’s daughter.” – Lisa Price, Carol’s Daughters founder Capitalizing on the huge success of her products, Price opened up her first boutique in 1999 in FT. Greene, Brooklyn. Later In 2000, Carol’s daughters changed the natural hair care world by being one of the first to sell their beauty recipes directly to their customers. What’s more, In 2002, Lisa made an appearance on the Oprah Winfrey show, another huge win for the industrious entrepreneur. Penning her dreamy success story in her first book, Success Never Smelled So Sweet, Lisa attained the title of author. The book was published in 2004, marking another important chapter of her life. In 2008 Carol’s daughter launched on HSN. Years later, Lisa continues to accomplish outstanding feats as she helps improve the lives of her brand’s consumers. There are several outstanding products under the company. Some of the brand’s best sellers include:

Hair breakage has been a major cause for concern amongst many women with kinky, curly, and textured hair. To this effect, Carol’s Daughters is offering not just tested and trusted products with proven results but also advice and consultancy via the company blog and webpage. All engineered to help you “break up with hair breakage for good,” as the company so humorously loves to iterate. cropped troora favicon 1
Jesse Aduma
TrooRa Magazine
Written by
Jesse Aduma
California, USA
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