Haven
Written By: Oluwatobiloba Adebanjo
Ellerman House: Where Art and Hospitality Find Harmony
In this issue dedicated to innovation, inspiration, and exploration in the art world, we journey to a place where hospitality and art seamlessly intertwine: Ellerman House. Perched on the slopes of Lion’s Head in Cape Town, South Africa, this luxury boutique hotel is a haven for discerning travelers and a significant player in the South African art scene. Ellerman House offers guests an unparalleled experience, blending world-class service with an extraordinary private art collection that tells the story of South Africa’s rich artistic heritage.
In the heart of Cape Town lies Ellerman House, a boutique hotel that has elevated the concept of hospitality to an art form. Known for its stunning private art collection, Ellerman House has positioned itself as a cultural landmark, offering guests luxury accommodation and an immersive experience into South Africa’s rich artistic legacy. Guided by Talita Swarts, a leading figure in South African art tourism, visitors are taken on a journey through the country’s artistic milestones, making their stay an unforgettable exploration of culture and history.
The African Art Scene and Ellerman House’s Unique Position
The African art scene, particularly in South Africa, is experiencing a dynamic transformation. Recent years have seen a shift from a hyper-focus on African art by the global community to a broader interest in the Global South. This expansion of focus has opened new avenues for artists to explore a variety of themes and styles, moving beyond the previously dominant trends of Black figurative portraiture. South African art now includes a mix of abstract, figurative, and conceptual works, each telling a story deeply rooted in African experiences and perspectives. This diversity not only reflects the multifaceted nature of African society but also serves as a powerful medium for addressing societal issues and driving change.
Ellerman House, with its breathtaking views of the Atlantic Ocean, is more than just a luxury hotel; it is a sanctuary of South African art history. The art collection at Ellerman House was initiated in the late 1980s by Paul Harris, the hotel’s owner. His vision was to share the best of South Africa with the world, a philosophy beautifully reflected in the hotel’s art collection. What makes this collection particularly special is its focus on South African artists, as one of the most representative private collections of South African art in the world.
“The whole philosophy behind Ellerman House is sharing the best of South Africa with the rest of the world.”
The collection spans works originating from 1820 to the contemporary period, offering a comprehensive overview of South African art history. Harris’s approach to collecting is deeply personal, only acquiring pieces that resonate with him rather than relying on external advisors. This eclectic approach has resulted in a collection that is both diverse and deeply reflective of South Africa’s artistic landscape. The collection includes works from well-known artists, emerging talents, and even family members, providing a unique perspective and platform for both established and underrepresented voices in the art world.
“It’s very much a personal collection for the owner, Paul Harris. He would see things and he would just buy it…it’s very much Paul Harris buying what he finds interesting and what he likes.”
The Art Tour Experience with Talita Swarts
At the heart of this artistic haven is Talita Swarts, the art tour guide at Ellerman House, who brings the collection to life with her deep knowledge and passion for South African art. As the founder and CEO of Artroute, Swarts has significantly impacted the local art scene by curating bespoke art tours showcasing the best galleries and collections in Cape Town, Pretoria, and Johannesburg. Her expertise and innovative approach have made Artroute a leading name in art tourism in South Africa.
Swarts’s collaboration with Ellerman House enriches the guest experience with personalized tours that provide insights into the stories behind the artworks. The tours are not just about viewing art; they are about understanding the cultural and historical context of each piece, making the collection more accessible and engaging for guests. Under her guidance, visitors can explore the diverse themes and styles represented in the collection, from the colonial era to contemporary works, each reflecting a unique aspect of South Africa’s rich history and artistic journey.
 “So, I was brought in because I specialize in South African art. I was brought in as an advisor to the guests staying at Ellerman House and also brought in to offer an art experience through my company, Artroute.”
The Intersection of Art and Hospitality at Ellerman House
The art at Ellerman House is not just a decorative element; it is an integral part of the guest experience. Guests are invited to explore the collection through the bespoke private tours led by Swarts, which are complimentary for those staying at the hotel. These tours present a unique opportunity to delve into South African history and culture, as the artworks serve as a visual narrative of the country’s complex past and vibrant present.
Feedback from guests has been overwhelmingly positive, with many expressing how the art collection, enhanced by Swarts’s insightful commentary, enriched their stay and provided a deeper connection to South Africa’s rich cultural heritage. The hotel also hosts special events and programs related to the art collection, such as the annual Art Angels charity auction, which raises funds for literacy and computer skills programs for children in townships. Additionally, during the Investec Cape Town Art Fair, Ellerman House grants VIP access and private tours through Artroute, allowing guests to experience the best of South African and African art.
Innovation and Inspiration at Ellerman House
Ellerman House continues to innovate in how it curates and displays art. The hotel’s approach is not static; it evolves with new acquisitions and exhibitions, reflecting the dynamic nature of the South African art scene. One of the most exciting recent acquisitions is Willem Boshoff’s piece titled Die Dood Van Afrikaans (The Death of Afrikaans), which explores the complexities and
controversies surrounding the Afrikaans language in South Africa. This artwork, like many others in the collection, serves as a conversation starter, encouraging guests to engage with South Africa’s cultural and political history.
Looking ahead, Ellerman House will continue expanding its collection, with a focus on emerging South African artists. The hotel’s commitment to supporting the local art community is unwavering, and it is poised to remain a significant player in the South African art world.
“The best way to support an artist is actually to buy their work, which is something Ellerman House constantly does. So they constantly buy work of new artists, young artists. And then I know also that through Paul Harris’s other businesses, there’s lots of support for the arts… In my opinion, he’s one of our most significant art philanthropists in South Africa.”
Broader Impact
Ellerman House’s contribution to the broader art community in South Africa cannot be overstated. By showcasing the works of South African artists to an international audience, the hotel plays a crucial role in promoting cultural understanding and social change. The art collection at Ellerman House is more than just a private collection; it is a cultural treasure that highlights the importance of non-traditional art spaces in the art world.
As the intersection of art and society continues to evolve, places like Ellerman House are at the forefront, fostering a deeper appreciation for art and its role in shaping our understanding of the world. In a world where art is increasingly being recognized as a catalyst for change, Ellerman House stands as a testament to the power of art to inspire, provoke, and transform. 
TrooRa Magazine
Written by
Oluwatobiloba Adebanjo
