The chance meeting of neighbors Jennifer Kimpe and Jeanne-Marie Hebert sparked a friendship that would eventually transform into a venture reimagining a classic tradition. Discover how their style and vision redefined the vintage apéritif into a modern blend, uncovering the captivating story behind the bottle.

Startup culture remains a challenging frontier, but Jennifer Kimpe and Jeanne-Marie Hebert of Rue de Rêve Apéritifs are blazing a trail in the male-dominated alcohol industry. Their story, rooted in friendship and shared vision, radiates resilience and forward-thinking as they work to bring something entirely new to the US market: a modern take on European apéritifs infused with the vibrant flavors of California.

Kimpe and Herbert’s journey from long-time friends to co-founders of an apéritif brand is about crafting an experience that invites people to pause, savor, and enjoy life’s special moments.