Despite these hurdles, they found a strong network of support—especially from other women entrepreneurs. “The women we reached out to went above and beyond for us,” Hebert shares. “We were blown away by the generosity and encouragement we received. That’s something we want to pass on to other women founders—reach out, build your community, and don’t be afraid to ask for help.” Their advice to aspiring female entrepreneurs is simple yet powerful: “Go for it. Get your hands dirty, stay true to your vision, and don’t be afraid to lean on your community,” Kimpe encourages.

As for innovating in a competitive market, what sets Rue de Rêve apart in an increasingly crowded industry is the founders’ dedication to quality and sustainability. Their apéritifs are crafted with organically grown grapes, and they prioritize local ingredients and sustainable practices at every stage of production. “Sustainability is always top of mind for us,” says Hebert. “We’re making intentional choices, from sourcing our ingredients to minimizing waste in production.”
Their dedication to creating a sustainable, high-quality product has paid off, with glowing reviews from both customers and industry professionals. “We’re really proud of the feedback we’ve received,” Kimpe says. “People love that our apéritifs are lighter, brighter, and more natural than anything else on the market.”
It’s not just the taste that makes Rue de Rêve stand out. Their vision for the brand extends far beyond the bottle. “We’re creating a lifestyle brand that goes beyond just what you’re drinking,” Hebert explains. “It’s about the whole experience—from the packaging to the music, the glassware, and the ambiance.”

For Kimpe and Hebert, Rue de Rêve isn’t just a business—it’s the culmination of years of friendship, shared passions, and dreaming big. From the scenic drives along Highway 1 to the long hours spent perfecting their formulas, every step of their journey reflects the values that they hold dear: beauty, connection, and the courage to chase your dreams.

Rue de Rêve isn’t just about apéritifs… It’s about indulging in your dreams, taking time to celebrate the small, beautiful moments in life.

As their brand grows, so too does their commitment to inspiring others. “We hope that through Rue de Rêve, we can encourage others to pause, reflect, and dream big—because dreams are where the magic happens,” Kimpe adds with a smile. From dreamers to dream makers, Rue de Rêve invites all of us to pause, sip, and savor the beauty and joy that can be found in even the smallest moments, welcoming you to embark on your own journey down “Dream Street.”