Designing shoes with intricate shapes and distinctive details has always been her second biggest passion. Her shoes stand out with bold accents — oversized bows, chain detailing, and bejeweled ankle straps. What makes Jillil’s designs unique is her excitement to “try something different.” Like every young entrepreneur, she struggled to establish her business but never quit. She is a gleaming example of people starting with small savings and turning them into profitable businesses, confirmed by the brand’s worldwide reputation and global distribution in over 50 countries, including partnerships with premier luxury retailers Harvey Nichols and Level Shoes.

Jillil found it more efficient for her business to give her designs to a very talented shoemaker she discovered; that was the beginning of her brand’s journey. After experimenting, she found her characteristic style: the over-the-top statement bows that you will see on her shoe. Her shoes are a perfect combination of sexiness, class, and comfort! While comfort is not how she defines her collection, she says she’s very picky about the fit of the shoes. One of the reasons her brand is gaining popularity is the fact that Jillil doesn’t compromise quality. The Black female shoe designer is known for her bold design aesthetic that is reflected in her brand. Although her style leans toward a more masculine and edgy look, her shoe designs stand out for their feminine and sexy touch.