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Family wearing sun-protective clothing outdoors
Family wearing sun-protective clothing outdoors

Why Coolibar’s Sun-Protective Clothing Is Changing the Way We Stay Safe in the Sun

Before the read

Q: Why is UPF 50+ clothing better than sunscreen?

It offers all-day sun protection without needing reapplication

Q: Is reef-safe sun protection really more eco-friendly?

Yes, it avoids harmful chemicals that damage marine life

Q: What makes Coolibar’s sun protective clothing unique?

Their apparel is dermatologist-recommended and built to last

Why Coolibar’s Sun-Protective Clothing Is Changing the Way We Stay Safe in the Sun

Before the read

Q: Why is UPF 50+ clothing better than sunscreen?

It offers all-day sun protection without needing reapplication

Q: Is reef-safe sun protection really more eco-friendly?

Yes, it avoids harmful chemicals that damage marine life

Q: What makes Coolibar’s sun protective clothing unique?

Their apparel is dermatologist-recommended and built to last

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Coolibar’s Mission

When we think of sun protection, the first thing that comes to mind is usually sunscreen. But while sunscreen is good, it’s not perfect. Many formulas wash off with sweat or water, so they need to be reapplied constantly. Plus, some chemical sunscreens can harm marine life and coral reefs, which isn’t exactly ideal if you love the ocean you’re trying to protect yourself in.

That’s why Coolibar took a different approach: instead of something you put on your skin, it made sun protection you can wear. In fact, Coolibar is the first clothing brand ever to receive The Skin Cancer Foundation’s Seal of Recommendation for its UV-protective apparel.

The company was founded with a clear mission: to keep people safe from sun damage and to help those with sun-related medical conditions live comfortably outdoors. If you spend a lot of time in the sun — whether you’re hiking, gardening, traveling, or just walking the dog, Coolibar’s got you covered (literally).

The Need For Sun Protective Clothing

Sunburn is unpleasant, but it is just the tip of the iceberg when it comes to the harm done by the sun. Too much UV exposure accelerates skin aging and increases the risk of skin cancer. This is why sun protection is so important.

Sunscreen is the go-to solution for most people. But it comes with two big drawbacks: it needs constant reapplication, and it can harm the ocean. Many commercial sunscreens rely on chemical UV filters like oxybenzone and octinoxate. These ingredients do a great job of absorbing UV rays, protecting skin, and blending smoothly into lightweight lotions. Unfortunately, they’re also harmful to marine life, contributing to coral bleaching and disrupting fragile aquatic ecosystems.

Pink compact SPF umbrella on display
Large beach umbrella with hanging hat

In fact, a study published in the Archives of Environmental Contamination and Toxicology found that coral damage occurred at concentrations as low as 62 parts per trillion of oxybenzone — the equivalent of a few drops in an Olympic-sized swimming pool.

That’s why Coolibar took a different path, using fabric instead of chemicals to create lasting sun protection. Their garments are designed with dense weaves, specialized fibers, and mineral-based treatments that block UV radiation naturally, without releasing any harmful residues into the environment.

Every Coolibar product is tested for Ultraviolet Protection Factor (UPF) and rated 50+, meaning it blocks about 98% of the sun’s harmful UV rays. This is the highest standard of protection available, shielding you from both UVA and UVB rays — and unlike sunscreen, you don’t need to reapply it every few hours.

Clothing with a high UPF rating protects your skin by absorbing or reflecting UV rays before they reach the surface. It also helps maintain overall skin health, preventing the irritation, dryness, and inflammation that often follow excessive sun exposure.

Woman wearing navy blue sun hoodie
Woman wearing gray sun-protective cap

For people who spend long hours outdoors — athletes, gardeners, travelers, students — sun-protective clothing offers dependable, all-day coverage. By turning sun safety into something you wear, it becomes effortless to protect your skin gently, effectively, and consistently.

Each garment is rigorously tested and recommended by dermatologists worldwide. The testing protocol evaluates how the UPF rating holds up through real-life conditions — from stretching and shrinking to exposure to salt water, chlorine, detergent, and even color fading after countless washes.

While UPF clothing doesn’t replace sunscreen entirely, it dramatically reduces how much you need, limiting it to smaller, exposed areas like your face and hands.

So what makes Coolibar truly stand out in the world of sun-protective fashion? Let’s take a closer look at five of their standout products to see what this company really stands for.

Women’s Long Sleeve T-Shirt

This long-sleeved T-shirt from Coolibar uses the brand’s ZnO fabric — a blend of cotton, bamboo, and embedded mineral particles designed to block UV rays. The material feels soft to the touch and is noticeably lightweight, which makes it perfect to wear in warm weather without feeling hot. Because the UV protection comes from minerals woven into the fibers rather than a surface treatment, the shielding effect doesn’t wash out over time.

Buy this t-shirt here!

Women’s Sun Hoodie - White Diamond Jacquard

This Coolibar sun hoodie combines a technical jacquard knit with a subtle raised texture that helps draw moisture away from the skin, speeding up drying time during exercise or outdoor activity Although the design has a distinctive look, the focus is clearly on breathability, quick-drying comfort, and reliable sun coverage rather than fashion detail alone. It’s well-suited for running, hiking, or long hours outdoors where staying cool and protected matters.

Purchase it here.

Moisture-Wicking Sports Cap

Coolibar’s Ultimate Quick-Dry Sports Cap is built for people who spend long hours outdoors. It’s made from a lightweight, moisture-wicking fabric with an internal sweatband to keep perspiration under control.

Person in hooded sun shirt on beach
Bright sun shining through bare trees

Reflective accents improve visibility in low light, which makes it practical for early-morning runs or late-afternoon training sessions. While designed for sports like tennis or running, it’s versatile enough for everyday use. Overall, it’s a functional cap that combines UV protection with comfort and performance.

Get it here from Coolibar’s website.

Midi Dress

Coolibar’s Espanola Way Dress is designed for casual comfort rather than formality. Made from a soft, breathable fabric that resists wrinkles, moisture, and light stains, it’s practical for travel or warm-weather days when ease matters more than structure. The material feels light and smooth against the skin, and its relaxed fit makes it suitable for long hours of wear.

Although it’s marketed as a vacation staple, the dress works just as well for everyday errands or walks around town. Check it out, here!

Men’s Long Sleeve T-Shirt

Coolibar’s classic long-sleeve T-shirt remains one of the brand’s most recognizable staples. It’s built from a soft, breathable fabric with UPF 50+ protection woven directly into the fibers, designed to shield the skin from prolonged sun exposure without feeling heavy or technical. The cut is simple — a traditional crew neck that works as easily for a walk around the neighborhood as for a day on the trail.

What makes it stand out isn’t flash or fashion, but how naturally it fits into daily life! Here’s where you can get yours.

Sikander Siddiqui
Contributing Writer

Padova, Italy

More by this author

The Wrap

  • Coolibar creates high-quality sun protective clothing with UPF 50+
  • Fabric-based UV protection stays effective after washing and wear
  • Reef-safe sun protection helps minimize environmental harm
  • Breathable materials keep you cool during outdoor activities
  • Stylish and functional pieces fit effortlessly into daily life
  • Dermatologist-recommended options provide added peace of mind
  • Great for travelers, athletes, or anyone frequently in the sun

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