Today, Zestt Organics is a travel-focused lifestyle brand that designs travel wear and accessories made from 100% GOTS-certified organic cotton. While inspired by movement and adventure, their products have become wardrobe staples that fit seamlessly into everyday life, from the office to the airport.

At its origins, however, Zestt sold everything from dishware to art to bedding. However, one product began to stand out as the star of the show: the organic cotton throw blankets. Customers loved how they looked and felt. There was also a growing interest in eco-friendly fabrics, such as organic cotton.

Goldblatt and George took that customer feedback and decided to narrow the focus of the brand. They researched organic cotton textiles, ethical manufacturing, and sustainable entrepreneurship, and decided to get Global Organic Textile Standard (GOTS) certified.

The GOTS certification is an internationally recognised certification given by the Global Organic Textile Standard. It is a guarantee that a textile brand’s entire supply chain, from raw material harvesting to manufacturing, processing, and packaging, meets strict ethical and sustainability standards. Goldblatt and George decided to dig deeper into what organic practices meant for their industry. Their findings revealed unsustainable and unethical practices in the traditional cotton manufacturing industry, such as environmental pollution and horrible working conditions. They also discovered that organic cotton production was the way forward for any brand looking to operate sustainably because of its environmentally friendly approach.

On getting certified, Zestt rebranded as Zestt Organics, and by late 2014, the company was fully committed to producing only items made from 100% organic cotton.

Travel has always been a part of Goldblatt and George’s lives, from business trips to family vacations. They understand the need for comfort during flights and practical clothing that makes the journey easier. It’s no wonder that the idea for the Travel Wrap came when both ladies realized that while they loved having throw blankets with them in-flight, they were cumbersome to carry around. The Travel Wrap, a wearable blanket with pockets, was followed by the Travel Poncho, which is a slightly lighter wearable blanket. Both products were followed by the Travel Set, which features a cozy throw blanket and an eye mask in a convenient pouch.

By 2019, Zestt introduced the Dreamsoft Travel Scarf that captivated the market, with over 3,000 5-star reviews and counting. It became a wardrobe staple for many people, styled in multiple ways and providing comfort to people during travel, in corporate settings, and even while at home.

Today, 12 years later, Zestt Organics has over 500 boutique stockists across the USA and collaborations with household names such as Pottery Barn, Magnolia Market, and Crate & Barrel.

For Zestt, “comfortable travel” is their biggest value proposition. They bring this to life with multipurpose designs, travel-focused features, and comfortable, stylish clothing.

Their multipurpose designs ensure that their products serve several purposes – truly earning their place in a suitcase.. The travel-focused features are tailored towards making the journey easier, for example, with cropped pants to avoid airport floors or roomy pockets for travel documents. They also ensure that style is not sacrificed for comfort by producing travel clothing in fun styles and colours, with stylish fabrics.

For travelers, environmentally conscious consumers, and people who prefer sustainable alternatives to fast fashion, Zestt Organics is a stylish choice. Here are some of their top products:

1. The Organic Cotton Dreamsoft Travel Scarf
   The bestseller scarf is made from what the founders describe as the “safest cotton on the planet.” This scarf feels like a warm hug with its gentle feel, plush texture, stylish color options, and its ability to double as a blanket. Every Dreamsoft Travel Scarf is made with 100% GOTS-certified organic cotton, ensuring that fashion remains as sustainable as it is stylish.
2. The Organic Cotton Dreamsoft Travel Set
   This travel set is a smart bundle designed for those on the go. It includes a plush, fine-knit throw, coordinating eye mask, and carrying pouch. The carrying pouch is designed to fit over luggage handles, making it ideal for moving around.
3. The Million Miles Travel Collection
   Crafted from the finest, plushiest Peruvian long staple cotton, pieces in the Million Miles set were made for comfort. The set comes with cropped pants designed to avoid airport floors and two top options: a quarter zip top or a cardigan. All pieces in the set are thick enough to prevent chills but breathable enough to prevent heat, with the ability to perform for travel and adventure purposes.
4. The Sleepy Head Pillow Spray
   Zestt Organics partners with Made by Coopers to channel the power of aromatherapy with a soothing, all-natural, plant-derived essential oil spray designed to calm you down at every phase of your journey. Whether sprayed on a pillow at bedtime or on a scarf mid-journey, the pillow spray is a must-have for mindful travelers.
5. The Sleep Mask Set
   Made from 100% authentic mulberry silk, the Sleep Mask Set is ideal for those who want to effortlessly rest while on the go. With a silk sleep mask, scrunchie, and coordinating silk carry bag, this product is ideal for those who prioritize comfort and convenience when resting.