This wasn’t just about visibility, It was about showing up — to trade ideas, ask sharper questions, and leave with something worth taking back to work on Monday. Because if modern women are building the future, they might as well do it in white.

The day kicked off with four panels that set the tone fast: no empty “follow your dreams” pep talks, no sugarcoating. Just founders and leaders talking plainly about what it actually takes to build something that lasts—financially, personally, and everything in between. The conversations felt rooted in reality, speaking to where most people in the room actually are: growing their businesses, juggling identity and legacy, and trying to figure out what success even looks like in a market that changes every five minutes.

Beauty & Wellness Panel

Moderated by Babble on Brooke, this conversation pulled together Anastasia Love (Studio Queen Hair), Dr. Sundar Natarajan (Beauty Within Med Spa), Dr. Natasha Weems, Makuyo (SIIKA Herb + Honey Co.), and Yoona So (Sokit Beauty). What struck me most was how seamlessly they connected outer beauty with inner wellbeing—less about quick fixes, more about the deeper needs that drive why people invest in these products in the first place.

Fashion & Lifestyle Panel

This one felt especially aligned with TrooRa’s lens, since TrooRa Founder, Creative Director and Executive Editor in Chief Trystanne Cunningham moderated. True to form, she cut past surface trends and steered the panel into bigger questions: what does it mean to build a brand that lasts? How do you keep ethics front‑and‑center while still staying relevant? The panel— Eve Oon DeMartine (Popilush), Anika McKelvey (LAS Loungewear), Reneta Jain (Foren), and Kelly Martin (Epoch Lasers)—talked candidly about balancing aesthetics with responsibility, a conversation that mirrored the ethos we try to bring to TrooRa’s own storytelling.

Business & Entrepreneurship Panel

Moderated by Lauren Sturman of Angeleno Magazine, this was probably the most “no‑nonsense” panel of the day. Speakers like Samantha Senia (Elite Home Staging), Nicole Lahmani, Esq. (Lahmani Law), Lisa Thomas (Epigenetics for Global Impact), Eme Aqua (Emes Baked Goods), Jessica Hawley (PeachTree Legal), and Kate Starr (Aligned with Kate) didn’t sugarcoat the realities of growth. They talked about risk, burnout, funding headaches, and how to stay grounded when everyone around you is chasing scale at all costs. It wasn’t performative transparency—it was useful.

Business & Innovation Panel

The final panel, curated by Rhonda Swan of The Unstoppable Branding Agency, looked ahead. Stephanie Aristei (2nd Wind Pulse), Ashleigh Ignelzi (NassifMD), Bill Wiedemann (Lumara), Cherese Denny, CARA, and Nicole Slone (Drink Above Board) explored where tech, wellness, and community meet—and why solving real problems for real people is still the smartest growth strategy there is. It was the kind of forward‑looking conversation that made you want to take notes, not just clap politely.

In the middle of the event’s nonstop energy, the fireside chats carved out space to breathe and really listen.

The first brought Lisa M. Easton of Millionaire Morning Mamas® together with Babble on Brooke. Easton talked about starting from financial rock bottom and building a platform that’s now helped thousands of women take control of their money. It wasn’t glossy or aspirational in the Pinterest‑quote sense—it was practical and specific. A reminder that financial empowerment happens step by step, not all at once.

Later, Michelle Harris sat down with Aleshia Regan and Maile Chock from Marini SkinSolutions for a conversation that pushed beyond typical beauty talk. They dug into the psychology behind skincare—the ways stress, burnout, and internal health show up on the surface. Their point was simple but refreshing: beauty isn’t performative; it’s personal.

Moderated by Modern Day Wife co-founder Meghan Fialkoff, the celebrity panel brought together Kerri Kasem, Davina Potratz (Selling Sunset), and Sydnee Falkner (Million Dollar Secret). What stood out wasn’t the star power—it was how candid they were about the realities behind it. They talked openly about reinvention, burnout, and what it takes to build a business when the spotlight never turns off. No glossy soundbites, no performative “you got this” speeches—just clear, hard-earned perspective.

Two fashion showcases punctuated the day, celebrating brands that blend aesthetics with purpose—clothing made not just for runways, but for real women building real businesses.

Highlights included:

• Popilush – Sculpting silhouettes that celebrate comfort as much as style.
• Sundaze Rays – Effortless West Coast sophistication.
• LAS Loungewear – Elevated comfort redefined.
• Liverpool Los Angeles – Transitional staples for workdays and weekends alike.
• Dylan Star – Casual pieces built for founders on the go.

These collections spoke to the new uniform of modern entrepreneurship: wearable, intentional, and quietly powerful.

Outside the stage programming, more than 25 brands turned the Sofitel into something closer to a live marketplace than a standard sponsor row. Instead of passively handing out samples, founders were in the mix—demoing products, answering questions, and putting real context behind what they’d built.

The mix spanned sculptwear, wellness, skincare, and food: Popilush, Drink Above Board, Emes Baked Goods, The Heart Company, Dylan Star, Sokit Beauty, SIIKA Herb + Honey, N8iv Beauty, Sugarface Skincare, 2nd Wind Pulse, Lumara Systems, Twelve28, Studio Queen Hair, Epoch Lasers, Marini SkinSolutions, and Dr. Nassif Skincare.

Certain lounges doubled as event hotspots—Liverpool’s Designer Showcase & Lounge, Marini SkinSolutions’ Skincare Lounge, and Lumara’s Influencer Lounge in particular. And the TROORA Media Lounge ran like a newsroom all day, pulling founders aside for quick interviews and capturing content that extended the event’s reach beyond the Sofitel.

Soirée En Blanc 2025 wasn’t really about the dress code. It was about what happens when 1,000 powerful individuals, mostly women, share a room built for real conversation. The panels were sharp. The dialogue was honest. People walked out with clarity, not clichés.

For TrooRa Magazine, that’s the story worth telling — not just the visuals, but the shift underneath. How so many, specifically women, are building, leading, and connecting in ways that actually move things forward. Be sure to watch the video interviews from the TrooRa × Modern Day Wife Media Lounge at troora.com, and help us elevate emerging brands, creatives, and entrepreneurs by following us @trooramagazine on all social platforms..

For Modern Day Wife, this moment reflects what they do best: build spaces that feel both ambitious and grounded—rooted in access, community, and style. Follow @themoderndaywife and visit their site for upcoming events, and add your voice to the community they’re cultivating.