“I would’ve never thought that I would talk about political anything. But then they murdered George Floyd, and I went fully bonkers and have never returned. It cracked open the world for me, and I just couldn’t go back.” For most of the country, 2020 represents a seismic shift in our culture. It’s a concrete point in time that we, as a society, can point to and say this was when the world changed. For Amber Ruffin and so many others, that point in time was May 25, 2020. “I think we all just grew up… in those 8 minutes and 42 seconds, we all grew up really fast.”
Suddenly, Ruffin had no choice about what to write about, no choice about using her voice to drive change. “Once you see George Floyd being murdered, you’re either an activist or you’re complicit, and that’s it.”
And she found herself perfectly situated to speak up. Because, let’s face it: modern media is broken. It’s partisan, highly susceptible to corporate influence, and constantly discredited by politicians seeking to label criticism as misinformation. For better or worse, much of the world’s population looks to alternative news sources to better understand what’s going on in the world.
I’m just a human being with eyes, and people are being crushed, and I have to say something so that my humanity stays intact.
As sharp observers of culture and often its boldest critics, comedians have filled the informational vacuum left by traditional news. “I think comedy does a great job of making things digestible because shit is scary,” Ruffin says. “Once you say what’s happening out loud. Once you say, ok, they’re banning abortion, then it hits you. Then you discuss it with people, and you make observations about it, and nine times out of ten, those observations are gonna be funny because tragedy usually becomes funny after a minute.”
Your writing is always valid. There’s always something of note inside of it, especially when you’re writing like a silly madman with no rules.
Ruffin’s vocal presence eventually landed her a spot on CNN’s Have I Got News for You, where she teams up with Roy Wood Jr. and Michael Ian Black to take on the week’s news. When I asked how she sees her evolving role, she paused before answering: “I think I might have to say [I’m] an activist… I think it’s just what the world became that made us. I don’t think I’m supposed to be an activist. That’s not in my bones. It’s not inherent in me. I’m just a human being with eyes, and people are being crushed, and I have to say something so that my humanity stays intact.”
Humor, for Ruffin, has always been one of the sharpest ways to process and communicate that reality. In 2014, she developed the musical Bigfoot! with friends, initially “for fun.” The premise centered on “a perpetually drunk mayor [who] has used Bigfoot as a scapegoat so that all of the townspeople are distracted as he steals all their money.” The show was performed in a few theatres in 2014, but, given the shifting political climate, Ruffin and her co-authors eventually decided to bring it to life “for real.” It found a home Off-Broadway in New York in February 2025, becoming an unlikely critical success and earning Ruffin nominations for three Drama League Awards.