{"id":39900,"date":"2021-12-19T22:21:19","date_gmt":"2021-12-20T06:21:19","guid":{"rendered":"https:\/\/troora.com\/team\/?p=39900"},"modified":"2025-08-04T07:06:51","modified_gmt":"2025-08-04T14:06:51","slug":"fashion-freedom","status":"publish","type":"post","link":"https:\/\/troora.com\/team\/fashion-freedom\/","title":{"rendered":"Fashion Freedom"},"content":{"rendered":"\t\t
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Unwrap the new year with us.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enjoy our premium, unique selections from TrooRa marketplace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tFashion\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fashion Freedom<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Woman wearing scarf fashion freedom<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What does freedom<\/strong><\/a><\/span> mean to you?<\/p>

Different people will have different meanings for this powerful word. To an entrepreneur, it could mean financial freedom. To an avid traveler<\/span><\/a><\/strong>, it might mean the ability to explore the world without limits. For Kassim Lassissi, founder of All\u00ebdjo, an African fashion brand inspired by culture and travel<\/a><\/span><\/strong>, freedom is expressed through movement, fabric, and identity. The All\u00ebdjo brand speaks to the power and freedom of textiles, the spirit of discovery, and the celebration of African craftsmanship and global cultures. It\u2019s the deep, interconnected feeling from your heart, mind, body, and soul that sets you free.<\/p>

Essentially, All\u00ebdjo is about wearing clothing as a pause in daily life. An escape from routine. An escape from difficulties towards serenity and a peaceful state. They are beautiful and are incredibly pleasant to wear. They caress the skin and move fluidly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Man Behind the Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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All\u00ebdjo was founded in 2018 by the visionary entrepreneur Kassim Lassissi, originally from Benin, a small and beautiful west African country. He has been described as an international man of mystery, a dreamer, and a child of Africa. He braves the freedom to forge a unique path on his terms and combine his innate passion and then he shares it with the world through his exquisite apparel designs.<\/p>

He added that \u201cAll\u00ebdjo means traveler and visitor in Yoruba, a West African dialect from Nigeria and Benin. Therefore, the brand promotes a traveling spirit and, on a deeper level, means a visitor of this world since we all come and go. These two aspects are the main principles of All\u00ebdjo.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Bold zigzag pattern fashion scarf<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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African Craftsmanship at the Forefront<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kassim Lassissi: he Man Behind the Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before founding All\u00ebdjo, Kassim explained, \u201c I have a passion for travel, for cultures, but no job related to it spoke to me. I analyzed the market and thought they were missing a brand that would showcase a variety of silk printed shirts. l couldn\u2019t find a place in anything that existed, so I launched All\u00ebdjo, the fusion of fashion and cultures. Wanting to add a more personal touch, I decided to bet on the human capital of the African continent.\u201d<\/p>

Kassim mentioned, \u201cI simply wanted to give life to my passion.\u201d And his meaningful mission is to give visibility to African craftsmanship while celebrating the cultures of the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kassim Lassissi Aksidi brand founder<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From Covid Captive to Freedom Narrative<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An African Fashion Brand With Craftsmanship at the Forefront<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Like all other businesses, the global pandemic had disrupted the All\u00ebdjo value chain. The demand from consumers dipped down because people couldn\u2019t go out freely to attend functions and events, resulting in a decline in sales.<\/p>

However, coincidentally the Black Lives Matter<\/strong><\/em> happened, which gave a breath of fresh air to All\u00ebdjo. As a great supporter of this global movement, the brand wanted to see justice for their brothers and sisters of African heritage. All\u00ebdjo didn\u2019t waste any more time. They rose up to build their brand stronger by tapping into social media presence and garnered significant support from the media.<\/p>

Interestingly, All\u00ebdjo capitalized on the shift of consumer behavior from physical to online platforms during the pandemic lockdown and that gave them the idea to launch the FREELAST<\/strong><\/em> collection virtually. It was a meaningful success.Last year, All\u00ebdjo launched the collection We Shine Through Darkness<\/strong>. It is themed to evoke change in individuals and showcase the collective struggles we face toward success. It is also about breaking the chains of the dark times we go through.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Latest Collection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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All\u00ebdjo recently launched their first-ever accessories capsule collection, PADA*. It is inspired by the Cyclades objects and souvenirs to take with you for cooler temperatures. \u201cWe designed silk scarves, in various formats, small, medium, and large, and to amplify our looks we released silver scarf rings,\u201d Kassim explained.<\/p>

As the festive season is around the corner, it would be a great idea to visit All\u00ebdjo and explore all their collections. You might find something that speaks freedom to you. Better still, share it with someone as a gift, as a representation of you. Perhaps, the winter sun scarf would be a great choice.<\/p>

Do you know what is too sweet to be kept a secret? All\u00ebdjo is expanding next year. You can expect a complete collection from top to bottom, including accessories too. Stay tuned for more excitement in 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Blue white scarf Aksidi design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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TrooRa Magazine<\/p>\r\n

Words<\/p>\r\n

Nizie Lokman<\/p>\r\n

FCIM\r\n<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SHOP<\/span><\/BR> \nTrooRa\nMarketplace<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Baroque Pearl Earrings<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$80.00 usd<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Archer Bag Copper Metallic<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$265.00 usd<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mini Trio Candle<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$50.00 usd<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Archer Bag Blue Steel Metallic<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$265.00 usd<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSHOP NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What does freedom mean to you? Different people will have different meanings for this powerful word. To an entrepreneur, it could mean financially free. To an avid traveler, it could mean freedom to discover and explore.<\/p>\n","protected":false},"author":385,"featured_media":13172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[],"class_list":["post-39900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/39900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/users\/385"}],"replies":[{"embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/comments?post=39900"}],"version-history":[{"count":26,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/39900\/revisions"}],"predecessor-version":[{"id":44559,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/39900\/revisions\/44559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/media\/13172"}],"wp:attachment":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/media?parent=39900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/categories?post=39900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/tags?post=39900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}