{"id":33736,"date":"2024-12-21T10:55:48","date_gmt":"2024-12-21T18:55:48","guid":{"rendered":"https:\/\/troora.com\/team\/?p=33736"},"modified":"2025-03-31T04:10:47","modified_gmt":"2025-03-31T11:10:47","slug":"rue-de-reve-aperitifs","status":"publish","type":"post","link":"https:\/\/troora.com\/team\/rue-de-reve-aperitifs\/","title":{"rendered":"Rue de R\u00eave Ap\u00e9ritifs"},"content":{"rendered":"\t\t
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Unwrap the new year with us.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enjoy our premium, unique selections from TrooRa marketplace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Revamping Ap\u00e9ritif Culture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Written By: Lindsay Heiman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Discover the Journey Behind Rue de R\u00eave\u2019s Fusion of French Tradition and Californian Flair\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The chance meeting of neighbors Jennifer Kimpe and Jeanne-Marie Hebert sparked a friendship that would eventually transform into a venture reimagining a classic tradition. Discover how their style and vision redefined the vintage ap\u00e9ritif into a modern blend, uncovering the captivating story behind the bottle.<\/p>

Startup culture remains a challenging frontier, but Jennifer Kimpe and Jeanne-Marie Hebert of Rue de R\u00eave Ap\u00e9ritifs are blazing a trail in the male-dominated alcohol industry. Their story, rooted in friendship and shared vision, radiates resilience and forward-thinking as they work to bring something entirely new to the US market: a modern take on European ap\u00e9ritifs infused with the vibrant flavors of California.<\/span><\/p>

Kimpe and Herbert\u2019s journey from long-time friends to co-founders of an ap\u00e9ritif brand is about crafting an experience that invites people to pause, savor, and enjoy life\u2019s special moments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jennifer Kimpe and Janne-Marie Hebert, Founders of Rue de R\u00eave<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cWe always knew we wanted to do something together,\u201d recalls Hebert, smiling as she reflects on their twenty-year friendship. \u201cWe\u2019ve traveled together, raised our kids together, and after years of being in different industries, we realized there was another chapter ahead of us. Something that would let us bring all our passions together.\u201d
That realization came into focus during the pandemic when a planned celebratory trip to Ireland fell through. Instead, Kimpe and Hebert found themselves on a scenic road trip along California\u2019s stunning Highway 1. As they soaked in the coastal beauty, their conversations turned from the everyday to the extraordinary. \u201cWhat would we do next?\u201d they asked themselves. \u201cWhat could we create that hadn\u2019t been done before?\u201d
That road trip birthed the concept of Rue de R\u00eave\u2014a brand inspired by their love for French culture, travel, and a little-known European tradition called ap\u00e9ro, or ap\u00e9ritif. \u201cWe realized there was room in the US market for something fresh,\u201d explains Kimpe. \u201cThe ap\u00e9ritif culture in the US was ripe for innovation, and we thought, why not create something lighter, brighter, and more approachable, using local ingredients?”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jennifer Kimpe and Janne-Marie Hebert, Founders of Rue de R\u00eave<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Women Behind the Glass<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cWe always knew we wanted to do something together,\u201d recalls Hebert, smiling as she reflects on their twenty-year friendship. \u201cWe\u2019ve traveled together, raised our kids together, and after years of being in different industries, we realized there was another chapter ahead of us. Something that would let us bring all our passions together.\u201d
That realization came into focus during the pandemic when a planned celebratory trip to Ireland fell through. Instead, Kimpe and Hebert found themselves on a scenic road trip along California\u2019s stunning Highway 1. As they soaked in the coastal beauty, their conversations turned from the everyday to the extraordinary. \u201cWhat would we do next?\u201d they asked themselves. \u201cWhat could we create that hadn\u2019t been done before?\u201d
That road trip birthed the concept of Rue de R\u00eave\u2014a brand inspired by their love for French culture, travel, and a little-known European tradition called ap\u00e9ro, or ap\u00e9ritif. \u201cWe realized there was room in the US market for something fresh,\u201d explains Kimpe. \u201cThe ap\u00e9ritif culture in the US was ripe for innovation, and we thought, why not create something lighter, brighter, and more approachable, using local ingredients?”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ros\u00e9, Blanc, and Rouge Ap\u00e9ritifs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Restoring Forests, Reviving Hope<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ap\u00e9ritifs, which have long been part of the dining culture in France, are typically enjoyed before a meal to rouse the appetite. But for Kimpe and Hebert, ap\u00e9ritifs were more than just pre-dinner drinks\u2014they were a way to bring people together, to slow down and celebrate life in its simplest and most beautiful forms.
Thus, Rue de R\u00eave was born. The brand name, which means “Dream Street,” is a nod to their shared love of French culture and the scenic California coastline where their business idea was first conceived. \u201cIt represents our dream of creating a product that embodies beauty, connection, and savoring the moment,\u201d says Hebert.
Their debut product, Ros\u00e9, a refreshing blend of Sonoma Coast ros\u00e9 wine brightened with flavors like strawberry, rose hip, and mint, was just the beginning. Soon, they added the Blanc and Rouge varietals, each carefully crafted to reflect the bounty of California\u2019s local ingredients. \u201cWe wanted to create something that reflected California\u2019s easy-breezy lifestyle,\u201d Kimpe adds. \u201cEach of our ap\u00e9ritifs is a reflection of that light, approachable spirit.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Their Debut<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In lieu of crafting just a drink, Rue de R\u00eave strives to create an entire lifestyle around ap\u00e9ritifs. From the bright, playful packaging to the curated playlists and artisanal glassware that accompany each bottle, every detail is designed to evoke a sense of occasion.<\/p>

We always say that ap\u00e9ritif isn\u2019t just something you drink\u2014it\u2019s something you do\u2026 It\u2019s about taking a moment out of your day to celebrate being with the people around you.<\/p><\/blockquote>

Whether it\u2019s a spontaneous gathering or a planned dinner party, Rue de R\u00eave ap\u00e9ritifs are meant to elevate the experience.
Their partnerships reflect this philosophy. Recently, the company collaborated with Point Reyes Farmstead Cheese Company to create perfect pairings for its ap\u00e9ritifs. \u201cWe were amazed at how well our Ros\u00e9 paired with Gouda, while the Blanc and Rouge varietals worked beautifully with Truffle Brie and Fennel Blue cheese,\u201d Kimpe explains. \u201cIt really elevated the entire drinking experience.\u201d
This attention to detail extends to the design ethos as well. \u201cWe want to create an environment where people can slow down, connect, and enjoy the moment,\u201d Hebert explains. \u201cWhether it\u2019s elegant glassware, candles, or the perfect playlist, we\u2019re advocating for those beautiful moments of connection.\u201d
As with any entrepreneurial journey, Kimpe and Hebert faced challenges along the way. \u201cBut we stayed true to our vision and values, and that\u2019s what guided us.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Ap\u00e9ritif Lifestyle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Despite these hurdles, they found a strong network of support\u2014especially from other women entrepreneurs. \u201cThe women we reached out to went above and beyond for us,\u201d Hebert shares. \u201cWe were blown away by the generosity and encouragement we received. That\u2019s something we want to pass on to other women founders\u2014reach out, build your community, and don\u2019t be afraid to ask for help.\u201d Their advice to aspiring female entrepreneurs is simple yet powerful: \u201cGo for it. Get your hands dirty, stay true to your vision, and don\u2019t be afraid to lean on your community,\u201d Kimpe encourages.<\/p>

As for innovating in a competitive market, what sets Rue de R\u00eave apart in an increasingly crowded industry is the founders’ dedication to quality and sustainability. Their ap\u00e9ritifs are crafted with organically grown grapes, and they prioritize local ingredients and sustainable practices at every stage of production. \u201cSustainability is always top of mind for us,\u201d says Hebert. \u201cWe\u2019re making intentional choices, from sourcing our ingredients to minimizing waste in production.\u201d
Their dedication to creating a sustainable, high-quality product has paid off, with glowing reviews from both customers and industry professionals. \u201cWe\u2019re really proud of the feedback we\u2019ve received,\u201d Kimpe says. \u201cPeople love that our ap\u00e9ritifs are lighter, brighter, and more natural than anything else on the market.\u201d
It\u2019s not just the taste that makes Rue de R\u00eave stand out. Their vision for the brand extends far beyond the bottle. \u201cWe\u2019re creating a lifestyle brand that goes beyond just what you\u2019re drinking,\u201d Hebert explains. \u201cIt\u2019s about the whole experience\u2014from the packaging to the music, the glassware, and the ambiance.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For Kimpe and Hebert, Rue de R\u00eave isn\u2019t just a business\u2014it\u2019s the culmination of years of friendship, shared passions, and dreaming big. From the scenic drives along Highway 1 to the long hours spent perfecting their formulas, every step of their journey reflects the values that they hold dear: beauty, connection, and the courage to chase your dreams.<\/p>

Rue de R\u00eave isn\u2019t just about ap\u00e9ritifs\u2026 It\u2019s about indulging in your dreams, taking time to celebrate the small, beautiful moments in life.<\/p>

As their brand grows, so too does their commitment to inspiring others. \u201cWe hope that through Rue de R\u00eave, we can encourage others to pause, reflect, and dream big\u2014because dreams are where the magic happens,\u201d Kimpe adds with a smile. From dreamers to dream makers, Rue de R\u00eave invites all of us to pause, sip, and savor the beauty and joy that can be found in even the smallest moments, welcoming you to embark on your own journey down \u201cDream Street.\u201d \"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TrooRa Magazine<\/p>\r\n

Written by<\/p>\r\n

Lindsay Heiman<\/p>\r\n

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSHOP NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Neighbors Jennifer Kimpe and Jeanne-Marie Hebert redefined the vintage ap\u00e9ritif into a modern blend.<\/p>\n","protected":false},"author":385,"featured_media":33738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"class_list":["post-33736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culinary"],"_links":{"self":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/33736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/users\/385"}],"replies":[{"embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/comments?post=33736"}],"version-history":[{"count":29,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/33736\/revisions"}],"predecessor-version":[{"id":35791,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/33736\/revisions\/35791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/media\/33738"}],"wp:attachment":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/media?parent=33736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/categories?post=33736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/tags?post=33736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}