{"id":22458,"date":"2024-03-12T07:14:29","date_gmt":"2024-03-12T14:14:29","guid":{"rendered":"https:\/\/troora.com\/team\/?p=22458"},"modified":"2025-08-01T07:35:53","modified_gmt":"2025-08-01T14:35:53","slug":"special-interestbridge-to-success","status":"publish","type":"post","link":"https:\/\/troora.com\/team\/special-interestbridge-to-success\/","title":{"rendered":"
Special Interest<\/h5>Bridge To Success
New Partnership Helps Black Entrepreneurs And Marginalized Diverse Creatives Seize The American Dream<\/div>"},"content":{"rendered":"\t\t
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Unwrap the new year with us.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enjoy our premium, unique selections from TrooRa marketplace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tSpecial Interest\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bridge To Success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Written by: Cristina Deptula\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Person crossing bridge to success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New Partnership Helps Black Entrepreneurs and Marginalized Diverse Creatives Seize The American Dream<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why Black-Owned Businesses Matter More Than Ever<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the pillars of the proverbial American Dream\u2014and the dreams of many people around the world\u2014is the chance to succeed by launching and running a business. In the case of Black-owned businesses in particular, entrepreneurship represents a vital pathway out of poverty and toward financial independence, especially for those who may lack traditional connections or access to corporate career paths.<\/span><\/p>

Entrepreneurship represents a pathway out of poverty for many people, particularly those who lack connections or the right background for traditional employment.<\/p>

This pathway is particularly important for Black people in the U.S., 19.5 percent of whom were living below the poverty line in 2021, more than twice the number of other racial groups. Poverty is defined as single people earning less than $12,880 per year and families of four earning less than $26,500. The U.S. had the third highest poverty rate of all OECD (The Organization for Economic Co-operation and Development)<\/span><\/i> countries in 2019, and women, children, and racial minorities were the most affected. California, the 5th largest economy in the world, had the highest number of people living below the poverty line in 2020.<\/span><\/p>

Main Street\u2019s minority owners need loans to grow, but access to capital remains inequitable. Unfortunately, underserved communities, especially Black people in the U.S., struggle to access the resources that make entrepreneurship possible. That is not for lack of effort or creativity but a result of systemic injustice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Diverse entrepreneurs seated in row<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A New Partnership Aims to Shift the Narrative for Black-Owned Businesses <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to the Stanford Institute for Economic Policy Research, only 1% of Black business owners could obtain loans in their founding year. Black-owned businesses get only 66% of the funding that they request from banks, compared to 80% that White-owned businesses get for the same requests. Additionally, the average loan size for small White-owned firms was over $30,000 higher than for small BIPOC-owned firms. Black Americans are turned down for loans at a rate more than double that of their White counterparts.\u00a0 This is even worse in the venture capital industry, particularly if you are a Black woman. Since 2009, Black women have received just 0.0006% of the total $424.7B in venture capital funds invested in tech companies. Overall, Black women receive 0.34% of all VC funding each year.<\/p>

The fact is that Black-owned small businesses are statistically less likely to receive financing. \u201cLenders and VC firms do not visit or host events in marginalized communities,\u201d points out Chris Horton, founder and executive director of the National Black Entrepreneurs Project.\u00a0<\/p>

Not only do many Black entrepreneurs<\/strong><\/a><\/span> lack helpful relationships within the business community that could provide tools, resources, and expertise, the United States\u2019 history of discrimination has left many Black people with a mistrust of institutions outside their communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Leadership figures breaking color barriers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Leadership figures breaking color barriers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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People crossing innovation opportunity gap<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How the Program Supports Black Entrepreneurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Horton and Cunningham plan to bring wisdom and coaching to every entrepreneur, particularly those in the Black community, as all business owners need supportive conditions to flourish. Through an exhaustive public-private collaboration of stakeholders spearheaded by Eugene \u201cGene\u201d Cornelius from the Milken Institute and Trystanne Cunningham\u2019s multifaceted media agency TrooRa Magazine, the National Black Entrepreneurs Project will build a supportive ecosystem from the ground up.\u00a0<\/p>

Horton, with the National Black Entrepreneurs Project, along with Cunningham, through TrooRa, will change the narrative and work to rectify hundreds of years of systemic injustice and break through barriers. Their shared goal is to build lasting generational wealth within underserved communities, especially Black communities.<\/p>

\u201cBlack people launch thousands of new businesses every year,\u201d says Horton. \u201cEight out of ten of these fail, though, within the first 18 months, and these statistics are pretty much the same across industries.\u201d<\/p>

Horton points to several factors contributing to the failure of many Black-owned businesses: lack of market research, entering a field with a highly competitive landscape, lack of team chemistry, lack of positive cash flow, inability to modify the business plan in response to key market trends, taking on more business than one can handle, and poor management.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Black male entrepreneur professional photo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Female business leader in black<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Smiling entrepreneur headshot portrait<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Black male entrepreneur professional photo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Female business leader in black<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Smiling entrepreneur headshot portrait<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many of these issues can be remedied through investment, coaching, and mentorship.<\/p>

As Horton says, \u201cThe lack of witnessing entrepreneurship in action or having access to an entrepreneur to ask questions leaves the solopreneur out on an island without a map to navigate the choppy waters.\u201d<\/p>

Horton wishes he\u2019d received advice and referrals at the beginning of his own entrepreneurial journey. \u201cI wish I\u2019d known to connect with the Chamber of Commerce, the Service Corps of Retired Executives (SCORE), and the Small Business Development Center, and to try crowdfunding.\u201d<\/p>

This supportive ecosystem, a long cherished dream for Horton and Cunningham, will advance equitable lifelong access to one-on-one advisory services covering all phases of the business lifecycle (pre-venture planning, startup, growth, maturity, and transition). The program will also help business owners find debt\/equity funding, mentorship, mental health services, and financial wellness education.<\/p>

\u201cWe\u2019re going to help folks earn more money and keep more of it in their pockets,\u201d says Horton.<\/p>

The partnership will also provide resources for transportation\/housing, education, basic survival needs, legal problems, taxes, and emergencies.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Minority lending trends line graph<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tHorton explains that many marginalized entrepreneurs don\u2019t know some of the basic nuts and bolts of starting a new business venture. \u201cI\u2019m not talking about growing, scaling, or expanding. Simply starting,\u201d he says. These include choosing the appropriate legal structure and separating personal banking from business banking.\n\n

Entrepreneurs they serve will be able to access financial planning services and cohort business training that will support wealth creation.\n\n

\u201cThe pathway to operating a thriving business is not dependent on learning by osmosis but setting founders up with the right planning, market research, marketing, media, management, and flexibility. Through this new and desperately needed venture, Black-owned businesses will have a better chance of success,\u201d say Horton and Cunningham. \"\"\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Equity diversity inclusion wooden blocks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Equity diversity inclusion wooden blocks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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TrooRa Magazine<\/p>\r\n

Words<\/p>\r\n

Cristina Deptula<\/p>\r\n

California, USA<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SHOP<\/span><\/BR> \nTrooRa\nMarketplace<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Baroque Pearl Earrings<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$80.00 usd<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Archer Bag Copper Metallic<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$265.00 usd<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mini Trio Candle<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$50.00 usd<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Archer Bag Blue Steel Metallic<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$265.00 usd<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSHOP NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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San Francisco\u2019s Museum of the African Diaspora (MoAD) Expands International Focus Since Pandemic Shutdown<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[42,339],"class_list":["post-22458","post","type-post","status-publish","format-standard","hentry","category-special-interest","tag-featured","tag-memberpress-2"],"_links":{"self":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/22458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/comments?post=22458"}],"version-history":[{"count":39,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/22458\/revisions"}],"predecessor-version":[{"id":44466,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/posts\/22458\/revisions\/44466"}],"wp:attachment":[{"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/media?parent=22458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/categories?post=22458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/troora.com\/team\/wp-json\/wp\/v2\/tags?post=22458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}